September 23, 2021

A study released recently by Fidelity Charitable shows how the pandemic bolstered many donors’ generosity. 

Key Findings of the report are:

Fueled by a desire to make the world a better place, women are highly active and engaged in charitable giving.

For both men and younger women, the pandemic made giving a greater priority.

Women lag men in participation in charitable investment strategies and knowledge about tax-savvy approaches to giving.

Both age and gender are important factors in depicting how donors approach giving. Generational change is quickly shifting the philanthropic landscape — but not necessarily closing the gender gap related to charitable planning strategies.

Women are more focused than men on addressing issues related to immediate human needs.

Women’s heart-focused approach to giving is reflected in their priorities. After 2020 — a year when countless people and communities suffered — women were highly focused on providing basic care. They were more likely to rank hunger, access to basic health services and access to shelter or affordable housing as one of the biggest challenges facing the world. Men were more likely to rank treatments or cures for diseases and economic development as one of the top challenges to solve.

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